The most visible components in an organization’s brand are its name, trademark and position statement (or tag line). Here is a sampling of Petrick’s work in this area.
“I wish I were capable of thinking like that… an unparalleled resource of creative ideas…”
Norm Winer, Program Director
Trademark for 93WXRT Radio Chicago.
Trademark for Cardiac Alliance, home heart care.
Trademark for Ryt-way Industries, contract packagers of food.
Trademark for Quantitude, a telecommunications network provider.
Monogram for Arts & Sciences at Washington University in St. Louis.
Trademark for Farnsworth House, National Trust for Historic Preservation.
Original trademark for Goose Island Brewing Company.
Trademark for Hagerty Consulting, disaster recovery consultants.
Proposed digital icon for DePaul University.
Trademark and tag line for Beckett Papers, division of International Paper.
Trademark for Wound Treatment Services.
Trademark for Ron Wu Photography.
Tag line and trademark system for Jacor Communications, broadcasting company (now part of Clear Channel).
Trademark for 303 Capital Partners, hedge fund investors.
Trademark for Lincoln Park Golf Club, Chicago, IL.
Trademark for Color4, pre-press and large-format printers.
Trademark for Vin.net, data processing systems for travel management.
Trademark for ThunderHawk Golf Club, North Beach, IL.
Trademark for Consolidated Papers.
Trademark for Lake County Press.
Trademark for Urban Innovations, real estate management.
Trademark for WSCR 820AM, The Score, Sportsradio.
Trademark for Yasukunai Bonsai Garden.
Trademark for the Meter Building, luxury lofts in a former parking meter manufacturing facility.
Trademark and tag line for Remy Bumppo Theatre Company.
Trademark for Pilatesblue, a private Pilates studio.
Trademark for uncommon ground – a restaurant, art gallery and music venue.
Trademark for Waterleaf Restaurant and Inn at Water’s Edge Hotel, College of DuPage.
Trademark for The League of Chicago Theatres theatre hotline.
Trademark for Full Belly, nutrition consultant.
Trademark for Arcadia Books, Spring Green, WI.
Monogram for Gregory and June.
Trademark for the Illinois Arts Alliance.
Trademark for MJBohr Communication, speechwriter and communication consultant.
Trademark for Eva Maddox Associates, interior architects.
Product naming and trademark for Aggie’s Broken Pretzels.
Trademark for Soul Shoppe, educational coaching service.
Trademark update for Glen Flora Country Club.
Trademark and proposed tag line for Meatheads, chain of burger restaurants.
Trademark for Camillus Cutlery Company.
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