Domtar Papers

Petrick Design was chosen as the custodian of the Domtar brand from a marketing standpoint and managed its use across a wide array of materials for three keys market sectors: business papers, fine papers and commercial grades. At the design level, Petrick was responsible for design and production of all material promoting the fine paper grades, which are targeted specifically to designers and printers.

“…a magic touch few people have.”

Marie Amiot, Director of Advertising and Promotion, Domtar Papers

For this client, we provided:
Strategic Positioning
Design Consultation
Writing, Message Development
Brand Management
Communication Programming

Collateral Design
Trade Show Displays
Exhibit Design


Domtar Tradeshow Display

This custom-built trade show booth has a built-in shelf creating a retail-like display of swatchbooks.

Domtar "Answer Packs"

“Answer Packs” are an educational series showing multiple printing techniques on various colors and grades of paper.

Domtar "Solution Wheel"

This “Solution Wheel” – created to promote Domtar’s “Solutions” grade – is a tongue-in-cheek device to aid designers with their creative struggles; it also doubles as a stocking chart on the opposite side.

This 65 page flip book was designed to focus on the Luna grade’s two greatest qualities: “great shade” and “more brightness”; it’s an animated debate between husband and wife: she gets the shade, he gets the brightness.

Domtar Promo Pieces

These oversized promotional pieces promote Domtar Luna and the beauty of white paper.

Domtar Swatch Books
Domtar Swatch Book Tote Bag

Petrick coordinated the design and production of swatchbooks for all Domtar papers, along with a custom-made carrying tote.