Our work for Sears involved both investor relations and public relations. On the investor side, we have created annual reports that strive to capture the essential strength of the Sears brand while presenting management’s vision on how to sustain and grow the company. On the PR side, we helped to position Sears as a leader in its category to the fashion press during New York’s Fashion Week.

“They simplify key information while delivering a strong message through compelling graphics and copy.”

Mary Anne O’Rourke, Senior Communications Manager, Sears

For this client, we provided:
Design Consultation
Writing, Message Development
Communications Programming
Collateral Design

Sears Lookbook Spreads

Sample spreads from the Sears Look Book (all photography by Ron Wu).

Sears Lookbook Cover with Belly Band and Booklets

This Sears Look Book featured individual “brand cards” packaged in a hounds-tooth sleeve with a belly-band wrap.

Collection of Sears Annual Reports

Covers for various editions of the Sears Annual Report.