Trademark Portfolio

Trademark Portfolio

The most visible components in an organization’s brand are its name, trademark and position statement (or tag line). Here is a sampling of Petrick’s work in this area.

“I wish I were capable of thinking like that… an unparalleled resource of creative ideas…”

Norm Winer, Program Director
WXRT Radio/Chicago



Trademark for 93WXRT Radio Chicago.

Cardiac Alliance Logo

Trademark for Cardiac Alliance, home heart care.


Trademark for Ryt-way Industries, contract packagers of food.

Quantitude Logo

Trademark for Quantitude, a telecommunications network provider.


Monogram for Arts & Sciences at Washington University in St. Louis.

Farnsworth House logo lockup

Trademark for Farnsworth House, National Trust for Historic Preservation.

Goose Island Logo

Original trademark for Goose Island Brewing Company.

Hagerty Consulting Logo

Trademark for Hagerty Consulting, disaster recovery consultants.

Proposed Depaul Digital Mark

Proposed digital icon for DePaul University.


Trademark and tag line for Beckett Papers, division of International Paper.


Trademark for Wound Treatment Services.


Trademark for Ron Wu Photography.

Jacor Communications Logo

Tag line and trademark system for Jacor Communications, broadcasting company (now part of Clear Channel).

303 Capital Partners Logo

Trademark for 303 Capital Partners, hedge fund investors.

Lincoln Park Golf Club Logo

Trademark for Lincoln Park Golf Club, Chicago, IL.

Color 4 Logo

Trademark for Color4, pre-press and large-format printers. Logo

Trademark for, data processing systems for travel management.


Trademark for ThunderHawk Golf Club, North Beach, IL.

Consolidated Papers Logo

Trademark for Consolidated Papers.

Lake County Press Logo

Trademark for Lake County Press.

Urban Innovations Logo

Trademark for Urban Innovations, real estate management.

WSCR 820AM, The Score, Sportsradio Logo

Trademark for WSCR 820AM, The Score, Sportsradio.

Yasukunai Bonsai Garden Logo

Trademark for Yasukunai Bonsai Garden.

Meter Building Logo

Trademark for the Meter Building, luxury lofts in a former parking meter manufacturing facility.


Trademark and tag line for Remy Bumppo Theatre Company.

Pilates Blue Logo

Trademark for Pilatesblue, a private Pilates studio.

Uncommon Ground Logo

Trademark for uncommon ground – a restaurant, art gallery and music venue.

College of Dupage Waters Edge Logo

Trademark for Waterleaf Restaurant and Inn at Water’s Edge Hotel, College of DuPage.

The League of Chicago Theatres Logo

Trademark for The League of Chicago Theatres theatre hotline.

Full Belly Logo

Trademark for Full Belly, nutrition consultant.


Trademark for Arcadia Books, Spring Green, WI.

Gregory and June Logo

Monogram for Gregory and June.

Illinois Arts Alliance Logo

Trademark for the Illinois Arts Alliance.

MJBohr Communications Logo

Trademark for MJBohr Communication, speechwriter and communication consultant.

Eva Maddox Associates Logo

Trademark for Eva Maddox Associates, interior architects.


Product naming and trademark for Aggie’s Broken Pretzels.

Soul Shoppe Logo

Trademark for Soul Shoppe, educational coaching service.


Trademark update for Glen Flora Country Club.

Meatheads Logo

Trademark and proposed tag line for Meatheads, chain of burger restaurants.


Trademark for Camillus Cutlery Company.