Chicago Cubs

In the dead of each Chicago winter, thousands of die-hard Cub fans gather downtown for three days of baseball fever. For nearly a decade, Petrick Design has helped the Cubs brand this event, the proceeds of which help fund Cubs Charities. We develop a graphic theme that unifies elements such as program guides, event passes, signs, pins and tee shirts.

For this client, we provided:
Strategic Positioning
Design Consultation
Writing, Message Development
Collateral Design

Cubs Convention Program Covers

Petrick advised the Cubs to exploit Wrigley Field’s famous blue “W” as a marketing device.

Collage of 2011 Convention Materials

Convention passes for this year came in eight varieties so attendees could trade and collect them, like baseball cards.

Collage of 2010 Convention Materials

The 25th Anniversary Convention featured a poster timeline.

2012 Convention Program Cover

The program cover for the 2012 Convention exhibited a modernist theme.

2013 Cubs Convention Program

Petrick re-designed the event schedule into a user-friendly “TV Guide” format.